Privacy Policy

Last Updated: September 25, 2026

Who We Are

Senior Match Care is operated by Su Tran Family LLC, a California limited liability company. In this policy, "we," "us" and "Senior Match Care" mean Su Tran Family LLC.

Our mailing address is 877 Mahler Road, Suite 155, Burlingame, CA 94010. You can reach us through our contact page or at tyler@seniormatchcare.com.

This policy explains what information we collect on seniormatchcare.com, how we use it, and who we share it with. It applies to families, caregivers and visitors without an account.

Information We Collect

Information you give us when you make an account

Your name and email address.
A password. Our login provider stores it in scrambled form, and we never see it.
Your phone number, if you choose to give it.
Your ZIP code.
A profile photo, if you add one.
Whether you agreed to get text messages, and when.
When you accepted our Terms of Service.

If you are a family

To help you find the right caregiver, we ask about the person who needs care. This can include:

The kinds of help they need. For example: dementia or memory care, help moving around, medication reminders, personal care such as bathing and dressing, companionship, meals, housekeeping or driving.
Notes you write about their situation. These notes can include health details if you choose to add them.
The ZIP code where care is needed.
Your preferences for a caregiver, such as gender, age range, language and highest hourly rate.
Whether you need last-minute help.
Whether the home has a dog or a cat, and whether anyone smokes.

If you are a caregiver

Your date of birth. We use it to confirm you are 18 or older and to match families' age preferences. We do not show it to anyone.
Your gender, if you give it. We use it only for families' search filters. We do not show it on your profile.
Your profile photo and intro video.
Your bio, years of experience, skills, languages, hourly rate and ZIP code.
Your weekly availability, how much notice you need, and whether you take last-minute work.
Your preferences about clients, such as pets, smoking and client gender.
Records of calls you missed.

Payments

Families pay by card through Stripe. Stripe collects your card details. We never see or store your full card number. We keep a record of each payment: the amount, whether it went through, and Stripe's reference number. We give Stripe your email address so it can send you a receipt.
Caregivers who want to be paid set up a payout account with Stripe. Stripe collects what it needs, such as your legal name, date of birth, bank account and tax details. We keep only a link to your Stripe account and whether setup is finished.

Video calls and transcripts

Video calls run through our video provider, Daily.co. The picture and sound go between you and the other person as the call happens. We do not record the video or sound of any call.
Daily.co tells us when each person joins and leaves a call. We use this to handle missed calls and payment questions.
Written transcripts. On some computers, a written copy (a transcript) of what is said can be made. Before every call, we show a notice about this. By joining the call after that notice, you agree to it.
The transcript is made by your web browser's built-in speech tool. In Chrome, that tool sends the sound of your voice to Google to turn it into text. Safari may use Apple's service in the same way. We receive only the text. We never receive or keep the sound.
Most phones cannot make a transcript. If the other person joins from a computer that can, their side of the call may still be written down.
We send the transcript text to Groq, our AI provider, to write a short summary.
Both people on the call can read the transcript and summary. Our staff may read them to handle safety concerns, disputes and quality problems.

Messages you send us

Chat assistant. Our website has an automated chat assistant. Anyone can use it, with or without an account. What you type is sent to Groq, our AI provider, so it can write the answers. We save the conversation, and our staff can read saved chats. If you ask to talk to a person, a staff member may read your chat and reply to you. If you are signed in, the chat is linked to your account. Please do not type private medical or money details into the chat.
Contact form. Your name, email address and message.
Waitlist. If you ask us to tell you when we come to your city, your email address and city.
After a call. Your decision about working together, any problem report you file, any rating of call quality, and any private notes you write. Your private notes are for you only. Other users cannot see them.
Blocking. A list of people you have blocked, or who have blocked you.

Information we collect automatically

How you use the site. The pages you visit, the buttons you click, how long you stay, and how you found us.
Your device. Your browser type, device type and screen size.
Your IP address. Our hosting provider and our tools see it. It gives a rough idea of your location. We use it for a short time to stop abuse, such as too many sign-in attempts. Those records are deleted after about a day.
Ad and campaign information. If you arrive by clicking an ad or a tagged link, we save the campaign tags and the ad's click ID (such as "gclid" from Google or "fbclid" from Facebook) in your browser for 30 days. If you then sign up, we save them with your account. This tells us which ads bring in members. We keep only the page you first landed on (without the rest of the web address) and only the name of the website that sent you.
Session recordings. On pages inside your account, on our Browse and caregiver profile pages, and on the sign-in and sign-up pages, PostHog may record how you use the page. That means clicks, scrolling, and what appears on the screen. It does not record what you type into form boxes. Separately, Sentry records about 1 in 10 visits, and every visit where an error happens, so we can fix bugs. Sentry hides all text, everything you type, and all pictures and video on the page.
Cookies and similar tools. See "Cookies and Similar Technologies" below.

How We Use Your Information

We use your information to:

Run the website and your account.
Match families with caregivers. For example, we rank caregivers using care needs, distance between ZIP codes, languages, age preferences and experience.
Set up and run video calls, and send reminders and updates by email and text.
Place, take and release card payments, and pay caregivers.
Keep people safe. This includes looking into problem reports, missed calls and disputes, and stopping fraud and abuse.
Answer your questions.
Understand how people use the site, and measure how well our ads work.
Find and fix problems with the site.
Follow the law.

Care and Health Information

Families often tell us about the health and daily needs of the person they care for. We treat this information with extra care.

We use it only to match you with caregivers and to help the caregiver you book understand your needs.
When you book a call, we send that caregiver your list of care needs with the request, so they can decide whether to accept. Your notes and the ZIP code where care is needed become visible to them once they accept.
When you send a caregiver a connect request (the option with no video call), we send them your list of care needs the same way. If they accept, we give each of you the other's phone number and email address; your notes and ZIP code become visible to them at that point.
We never send your care information to our advertising partners.
We take care needs out of the web addresses we send to Google Analytics and PostHog, the tools we use to understand and fix the site.

We are not a healthcare provider. Senior Match Care does not provide medical care or health services. HIPAA, the federal health privacy law, does not apply to us, and our website is not a secure channel for medical records. Please share only what a caregiver needs to know to decide whether they are a good fit.

What Other Users Can See

Caregiver profiles are public. Anyone, even without an account, can see a caregiver's name, photo, intro video, bio, experience, skills, languages, hourly rate, general availability, and preferences about clients (such as pets, smoking and client gender). A caregiver's date of birth, gender, phone number, email address and ZIP code are not shown. When someone shares a link to a caregiver's profile, the caregiver's photo may appear in the link preview.
When a family books a call, the caregiver sees the family's name and the care information described above.
After a call, if you and the other person both say yes, you each get the other's phone number and email address, so you can arrange care directly.
Transcripts and summaries can be seen by both people on the call.

Who We Share Information With

We do not sell your personal information. We do not give it to other companies so they can market their own products to you. We do use two advertising partners, Meta and Google, to measure how well our own ads work. That is explained under "Advertising" below. Your care information is never sent to them.

We share information with the companies that help us run Senior Match Care. Each one gets only what it needs for its job:

Supabase: our database, login system and file storage (including profile photos and intro videos).
Vercel: hosts our website. Its servers see your IP address and keep technical logs.
Stripe: card payments, receipts, fraud checks and caregiver payouts.
Daily.co: runs our video calls, and tells us when people join and leave.
Groq: our AI provider. It writes call summaries from transcript text, and it writes the chat assistant's answers from what you type.
Your browser's speech service (Google in Chrome, Apple in Safari): turns spoken words into text when a call transcript is made. This is part of your browser, not a company we hired, and it follows its maker's privacy policy.
Twilio: sends our text messages. It receives your phone number and the message.
Resend: sends our emails about your account and calls. It receives your email address and the message.
Brevo: an email service provider. It holds our lists of member email addresses and first names. We do not send marketing email.
Google Workspace: our email inbox. Emails you send us are stored there.
Google Analytics: tells us how people use the site. If you are signed in, it gets a random account number and whether you are a family or a caregiver. It does not get your name or email address.
PostHog: tells us how people use the site, and makes the session recordings described above. If you are signed in, it links your activity to your account number and email address.
Sentry: sends us error reports so we can fix bugs, and makes the masked session recordings described above.
Meta (Facebook and Instagram) and Google Ads: measure our ads. See "Advertising" below.
Discord and ntfy: our team's private alert channels. They receive short alerts, such as a new sign-up (name, whether you are a family or caregiver, and ZIP code), the first message of a new chat with our assistant, and the name, email address and message from our contact form.

We also share information:

Between families and caregivers, as described in "What Other Users Can See."
When the law, a court order or other legal process requires it.
To protect the rights, property or safety of Senior Match Care, our users or others.
With a company that buys or takes over our business, if that ever happens. The new owner must follow this policy.

Advertising

We advertise on Facebook, Instagram and, at times, Google. To learn which ads work, we use two tools from those companies.

Meta pixel (Facebook and Instagram). On our public pages, such as the home page, Browse page, caregiver profiles and blog, Meta learns that someone visited, and which page. It also learns when someone signs up or books a call, with the call price but no name. The web addresses Meta receives never include the care needs you searched for. Meta is never told which pages you visit inside your account. Meta sets cookies in your browser. It may connect this information to your Facebook or Instagram account and use it under its own privacy policy.
Google Ads. When we run Google ads, Google Ads learns when someone signs up or books a call. It does not get a list of the pages you visit. Google sets cookies in your browser.

Meta and Google may collect information about your visits to our site and to other websites over time through their cookies and pixels. We do not track you across other websites ourselves.

To turn these tools off, see "Your Choices" below.

Cookies and Similar Technologies

Cookies are small files a website saves in your browser. Websites can also save information in your browser's "local storage." We and our partners use both:

Cookies and similar technologies used on Senior Match Care
What it is for	Name	Who sets it
Keeping you signed in	`sb-...-auth-token`	Supabase (for us)
Card payments and fraud checks on the booking page	`__stripe_mid`, `__stripe_sid`	Stripe
Site statistics	`_ga`, `_ga_...`	Google Analytics
Site statistics and session recordings	`ph_..._posthog` cookie and local storage	PostHog
Error reports and session recordings	session storage	Sentry
Measuring Facebook and Instagram ads	`_fbp`, `_fbc`	Meta
Measuring Google ads (only when we run them)	`_gcl_au`	Google Ads
Which ad or link brought you here (30 days)	`smc_attribution`	Us
Sending a sign-up to our ad partners after you leave the sign-up page	`smc_deferred_conversion`	Us
Remembering caregivers you starred	`smc_starred_caregivers`	Us
Remembering if you hid the chat button	`smc_chat_hidden`	Us
Saving your place in caregiver sign-up	`smc:cg-onboarding:...`	Us
Saving the care needs you picked while browsing (about 1 hour, this browser tab only)	`family_needs_draft`	Us
Remembering how many caregivers you revealed on the Browse page	`browse_shown`	Us
Remembering where you were in a password reset	`smc_reset_flow`	Us

You can block or delete cookies in your browser settings. If you block the login cookie, you will not be able to sign in.

Your Choices

Global Privacy Control. If your browser or a browser add-on sends a Global Privacy Control (GPC) signal, we do not load the Meta pixel or the Google Ads tags for you. Google Analytics, PostHog and Sentry still run, because we use them to run and fix the site, not for ads.
Do Not Track. Some browsers send a "Do Not Track" signal. There is no common rule for what it means, so our site does not change what it does when it gets one. We do honor Global Privacy Control, as described above.
Google Analytics. You can install Google's opt-out add-on: https://tools.google.com/dlpage/gaoptout
Ads you see. You can change how Meta uses your information for ads in your Facebook or Instagram ad settings, and how Google does in Google's My Ad Center.
Your browser. You can block or delete cookies at any time.
Text messages. Reply STOP to any text to stop them. See "SMS Communications" below.

SMS Communications

Agreeing to texts is optional. You agree through a separate box on our sign-up form. The box is not checked unless you check it. You do not have to agree to use Senior Match Care.

If you agree, we send text messages from Senior Match Care about your account and calls, such as:

A one-time confirmation text when you sign up for texts
Booking confirmations when a call is scheduled
New call requests (caregivers)
A reminder about 5 minutes before a call
Contact details after you and the other person both say yes
Reminders to make your decision after a call
Notices about missed calls, cancellations and technical problems
Weekly reminders to set up your payout account (caregivers)

Message frequency varies with how you use the site. Message and data rates may apply. We do not send marketing or promotional texts.

No mobile information (including your phone number and SMS opt-in/consent data) will be shared with any third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. We send texts through Twilio only to deliver the messages described above.

For help, reply HELP to any text or use our contact page. To stop texts at any time, reply STOP to any text. You will get one last text confirming you are opted out, and no more texts after that unless you reply START. If you opt out, you may miss call reminders, but you can still use the rest of the site. Carriers are not liable for delayed or undelivered messages.

Data Security

We protect your information with encryption while it travels over the internet and while it is stored. We limit who can see it: each account can see only its own information and the information shared with it, as described above. But no website can promise perfect security.

How Long We Keep Information

We keep your account information for as long as your account is open. When you delete your account, we remove the items listed under Deleting Your Account. Payment and call records are kept for as long as tax and accounting rules require, no longer linked to your account. Messages sent through the contact form, and chat conversations that are not linked to an account, are kept so we can follow up; we delete them when you ask us to through our contact page. Our analytics and error-monitoring providers keep their data for the periods set in their own policies. Call transcripts and summaries, and chat conversations, are deleted one year after they were created, whether or not you still have an account.

Deleting Your Account

To delete your account, send us a request through our contact page. There is no delete button in the app yet. We will delete your account within 30 days.

When we delete your account, we remove:

Your login, profile and profile photo
Your intro video (caregivers)
Your care needs and availability
Transcripts and summaries of your calls
Your private notes
The text and phone number of messages we sent you by SMS
Saved chat assistant conversations linked to your account

We keep:

Records of payments and calls (date, amount, status), no longer linked to your account, for accounting, tax and disputes.
A short internal record that we deleted the account.
Anything else the law requires us to keep.

We also remove you from our email provider (Brevo) and ask our analytics providers (Google Analytics and PostHog) to delete what they hold about you. Stripe keeps its own payment records as the law requires. Contact details you already shared with someone after a call stay with that person.

Your Rights, Including California Rights

You can ask us to:

Tell you what personal information we have about you, and who we shared it with
Give you a copy of it
Correct it
Delete it

We give these rights to all users, wherever they live. To make a request, use our contact page and tell us what you are asking for. We will confirm the request by writing to the email address on your account. Someone you authorize can also make a request for you. We will answer within 45 days. We will not treat you differently for making a request.

For California residents: we do not sell personal information. Under California law, using the Meta pixel and Google Ads tags to measure our ads may count as "sharing" personal information. You can opt out of this sharing by turning on Global Privacy Control in your browser (we will then not load those tags for you) or by asking us through our contact page.

Children's Privacy

Senior Match Care is only for adults 18 and older. We do not knowingly collect information from anyone under 18. If we learn that we have, we will delete it quickly.

Changes to This Policy

We may update this policy. When we do, we will change the "Last Updated" date at the top of this page. If we make an important change, we will also tell account holders by email or with a notice on the site.

Contact Us

Questions about this policy or your information? Contact us:

Through our contact page
By email: tyler@seniormatchcare.com
By mail: Su Tran Family LLC (Senior Match Care), 877 Mahler Road, Suite 155, Burlingame, CA 94010

Please do not reply to our automated emails. Those replies do not reach us.